Pyo hails from Seoul and completed her MA in Fashion Design at Central Saint Martins in 2011. Her graduate show was widely praised by critics and she was quickly snapped up to be Roksanda Ilincic's first assistant, where she worked for three years before setting up her namesake label in 2014. SS18 marked Pyo's first catwalk show, having previously opted for presentations.
Pyo is one modern-day designer who is fighting against fashion's issues with diversity, whether that be age, size or skin colour. Ahead of her catwalk shows, Pyo puts out casting calls for ‘confident, unique and inspiring women of all ethnicities and all ages’.
Rejina Pyo's sculptural clothing constructions play with volume and restraint. Thoughtful and joyous, pretty and relaxed, her colorful, feminine designs are perennial fashion editor favorites. Yet being a young label, Rejina Pyo’s collections are rare treasures to be found in Europe. Orlanda is one of the few boutiques where Pyo’s women’s collections are available for purchase.