Clean, intelligent and with the eyes on the future: that’s how you could describe Sportmax’ style. Part of the Italian MaxMara group, Sportmax was founded in 1969 as a more practical and eclectic response to the company’s stylistic tradition. As back then, ready-to-wear fashion was only upcoming, Sportmax’ approach made Vogue describe the womenswear brand as ‘a far cry from conventional’. Up till today, the brand’s style is young and progressive: for those who like to be seen in a striking, unmistakable fashion.

Only available in store, not online.