Merz b. Schwanen

Merz b. Schwanen isone of the most comfortable shirts you’ll own, as well as the best-looking” according to GQ. This brand was founded in 1911 but revived in 2011 by Peter Plotnicki thanks to his passion for traditional fabrication processes.

The German brand produces clothing entirely made by tubular knitting machines from the 1920s to the 1960s. Each of its shirts is crafted in Germany and is inspired by authentic workwear from the same period as the machines. While some garments are modified to please modern-day customers, others are true replicas of original pieces from the 1920s. Needless to mention that the fabrics are of unprecedented quality in today’s fashion industry.

Merz b. Schwanen’s first collection was presented at “Bread and Butter” the international fashion fair based in Berlin and was a huge success. Now the brand is sold in numerous multi-brand boutiques around the globe like Dover Street Market (New York) or Browns Ltd. (London).

“We are continuing the story of Merz b. Schwanen, with modern designs and new fabric blends – always developing new styles, created with respect to the rich heritage of the brand” says founder Peter Plotnicki.

Only available in store, not online.